Product design · B2B SaaS · Complex digital products

Designing complex digital products that are simple to use.

Senior Product Designer specialising in B2B SaaS, multi-sided platforms, workflows and design systems.

Selected work

01—05

Detailed case studies contain confidential project material and may require portfolio access.

From complex systems
to clear, usable
experiences.

Selected work across operational platforms, mapping and design systems — showing how I approach complexity at different scales.More selected work

More selected work

06—07

Selected archive

08—09

About

I use research, systems thinking and interaction design to turn complex product problems into clear, intuitive experiences.

I'm a Senior Product Designer with 10+ years of experience across product, UX and interaction design, specialising in B2B SaaS, B2C and complex multi-user platforms.

My work spans research, interaction design, complex workflows and scalable design systems.

More about me

Tools & Workflow

Design & prototyping

Figma · Figma Make · ProtoPie

Research & analytics

UserTesting · Lookback · SurveyMonkey · Hotjar · Google Analytics

Collaboration & delivery

FigJam · Miro · Jira · Zeplin

AI & development

ChatGPT · ChatGPT Work · MCP integrations · Agentic workflows · AI-assisted prototyping & development