Product design · B2B SaaS · Complex digital products
Designing complex digital products that are simple to use.
Senior Product Designer specialising in B2B SaaS, multi-sided platforms, workflows and design systems.
↓Selected work
01—05Explore detailed case studies covering research, design decisions and the thinking behind each solution.
Selected archive
07—09About
I use research, systems thinking and interaction design to turn complex product problems into clear, intuitive experiences.
I'm a Senior Product Designer specialising in B2B SaaS, B2C and complex multi-user platforms, with experience across product, UX and interaction design.
My work spans research, interaction design, complex workflows and scalable design systems.
More about meTools & Workflow
Design & prototyping
Figma · Figma Make · ProtoPie
Research & analytics
UserTesting · Lookback · SurveyMonkey · Hotjar · Google Analytics
Collaboration & delivery
FigJam · Miro · Jira · Zeplin
AI & development
ChatGPT · ChatGPT Work · MCP integrations · Agentic workflows · AI-assisted prototyping & development