“People shouldn’t really have to think about an object when they are using it. Not having to think about it makes the relationship between a person and an object run more smoothly. Finding ideas in people’s spontaneous behaviour and realising these ideas in design is what Without Thought is about.”
What a simple approach to solving design problems! If we as designers follow this, our world will be a better place without anxiety that people face when using a product, getting fed up and not knowing how to use it properly.