“Without Thought” design philosophy

“People shouldn’t really have to think about an object when they are using it. Not having to think about it makes the relationship between a person and an object run more smoothly. Finding ideas in people’s spontaneous behaviour and realising these ideas in design is what Without Thought is about.”

Naoto Fukasawa on his “Without Thought” design philosophy

What a simple approach to solving design problems! If we as designers follow this, our world will be a better place without anxiety that people face when using a product,  getting fed up and not knowing how to use it properly.